“You have to be willing to take risks!” From being the CEO of Sam Zell’s Equity Office Properties Trust to reimagining spaces with living green wall products by founding Sagegreenlife, Kincaid’s story proves to show how thinking as an entrepreneur, taking risks and stepping out of one’s comfort zone can help lead to advancement and growth.
Coming from a small town in Kansas, Richard Kincaid received his B.A. in Finance at the Wichita State University, and obtained his MBA from The University of Texas at Austin. In 1990, he began working for Equity Office Properties Trust, where he was mentored by the firm’s founder, Sam Zell, an iconic investor for real estate related businesses. Eventually becoming the CEO of Equity Office Properties Trust, Kincaid tapped into his creative side and also became the Founder and President of the BeCause Foundation, an organization that creates different forms of social advocacy media. Having worked in a variety of different spaces, one thing that he believed each place needed was a healthier working environment. This concept led him to becoming the Founder and CEO of Sagegreenlife, a company that designs and manufactures living green walls. Take a walk with us as he describes his approach to creating a restorative, beautiful, and productive work space.